Logo design

Do you need a logo for your startup business and are unsure exactly what you want or how to create one? Or maybe you've outgrown your current logo because it no longer reflects your company values and looks tired and outdated.

Perhaps you are thinking of launching a new product or service then you'll need a unique product logo that stands out from similar brands and is attractive to your potential customers.

A well-designed logo is essential for your new business

Starting a new business can be expensive, and it's tempting to cut corners with your logo design or even go down the DIY route to try and save money.

However, designing a good logo involves a fair amount of time and skill and getting the right look is not as easy as you might think.

Poorly designed logos with inappropriate fonts, mismatched colours and irrelevant images can be confusing and give people the wrong idea about your business.

You should ensure that your logo always looks professional and not amateurish because it will become the centrepiece of your visual identity and, in no time, may appear on everything from your business card and website to your building and van signage.

Getting it wrong could be costly! - a poor logo with no design versatility will have some negative consequences and may ruin your brand before your business has had a chance to grow.

Time for a logo refresh or a logo redesign?

At some point, a logo refresh or a total logo redesign is inevitable for a business. Signs that it's time for an update include outdated styling, an overly complex logo design, a shift in business focus, company growth and the addition of new products or services.

An outdated logo can make you appear out of touch and reluctant to change, whereas a refresh or a logo redesign will show your customers your business is evolving and staying up-to-date.

Sometimes a fresh new look is the best way forward. However, I can often rework your existing logo to reflect your current business and give it an updated look and feel without making drastic changes, keeping it recognisable to existing customers and appealing to potential new ones.

The benefits of a professional logo design

Professional logos, designed to reflect the personality of your company, product or brand, are most effective at attracting your target customer. They become the face of your business and help your audience recognise and remember you and what you stand for.

A professionally designed logo will also have design versatility. Prepared in various formats and colourways to ensure it looks good in all sizes wherever it appears, so you don't run into any problems down the line reproducing it.

A professionally designed logo will help you to:

shape your visual identity

make a great first impression

look more professional and established

stand out from the crowd

build brand recognition and trust

differentiate yourself from your competitors

How much will my logo design cost?

Because every business is unique and has different requirements, logo design projects are never the same, and one price doesn't always fit all. So, my logo design packages start at £300.

Contact me to discuss your needs, and I'll be able to give you a better idea of the costs and time involved.

Interested in how I work? have a look at my design process.