Homesmart Sales and Lettings visual identity design

Homesmart Sales & Lettings For Sale and To Let sales boards set against a cloudy blue sky.

A fresh new look for an Estate Agent

Established in 2006, West Yorkshire based Homesmart quickly became a trusted lettings agency with a sizeable portfolio and a reputation for excellent local knowledge.

Their success in lettings led them to also expand into property sales. To reflect this change, they wanted a brand new logo design and visual identity, with a fresh, contemporary feel, to help them stand out from the crowd and keep them in the eye of their customers, old and new.

I came up with an abstract design for the logo reminiscent of a floor plan or street plan, arranging the dominant coloured blocks to define the letter H and paired this with a clean and versatile san serif font. For flexibility of use, I designed a landscape version of the logo too, and the foundations were now in place to develop the visual identity.

Creating a cohesive visual identity

I applied the new look to all their marketing materials to create eye-catching 'for sale' boards, striking flyers and banners and a cohesive range of stationery and client application forms. Rolled out across shopfront signage, interior styling and, their existing website, Homesmart Sales and Lettings now have a more professional image and a distinguishable presence in the marketplace.

Back and front of 25% off fees flyer for Homesmart Sales & Lettings.

Homesmart Sales & Lettings stationery items photographed from above.

Exterior banner with World Cup theme for Homesmart Sales & Lettings

Two Homesmart Sales & Lettings application forms for clients.

client: homesmart sales and lettings

services: visual identity design, logo design, business cards, stationery, flyers, exterior banners, estate agents boards, client application forms, web banners

Here's what the client said

I have used J Creative Design for at least six years for our design work and re-branding, brochure creating, for sale boards, new letterheads, business cards, stationery and banners for marketing campaigns. I always get a prompt reply and an efficient, reliable service. Julie also offers ideas on how best to present your marketing information.

julie wood - director, homesmart sales and lettings