Jodi Hadfield Beauty visual identity

Creating the right look

Jodi is a beauty therapist and permanent make-up artist who knows the importance of looking good. She approached me to design a logo for her Barnsley-based business Jodi Hadfield Beauty. Her only constraint was that it should not feature the colour pink or butterflies!

I decided an elegant, understated design would be perfect to represent her business, using subtle shades of grey and soft jade green. Applied consistently across all her marketing material, from price list to website, it's the cornerstone of her visual brand identity. Ensuring her business is instantly recognisable and is always portrayed in the best possible light.

Front and three versions of backs of Jodi Hadfield Beauty business cards.

Front and back of trifold price list for Jodi Hadfield Beauty.

Front and back of Microblading flyer for Jodi Hadfield Beauty.

iPad and iPhone showing Jodi Hadfield Beauty website.

client: jodi hadfield beauty

services: visual identity design, logo design, business cards, price list, gift vouchers, flyers, posters, microblading forms, window stickers, pavement sign, website design

Here's what the client said

Choosing a logo and branding that would capture the spirit of my Beauty Therapy business was a daunting task. I didn’t know where to start, what questions to ask or what products to choose. Julie did everything with very little time or effort from me. She designed business cards, price lists, flyers and posters and also created a website and email address that my clients use with ease. Julie produces new material efficiently whenever I add new treatments or need to update my website. The best part was that I could totally trust Julie to create a brand that represents my business perfectly in a professional and friendly way.

jodi hadfield - owner, jodi hadfield beauty